digital marketing for small business

Digital marketing is the only type of marketing that has provable ROI for a small business (in our opinion). It is much less expensive than traditional forms of marketing (traditional advertising, events etc), but it’s complicated and technical to implement for people without experience. Many small business owners do not know how to set up effective digital marketing for their business without employing agencies, which usually charge a fortune and get limited results. Glitter Consulting builds affordable, repeatable in-house marketing systems for SMBs that they can run themselves, without huge agency management fees.

self-managed marketing systems for small business

Small businesses don’t need to hire marketing managers on $100K a year to get effective, multi-channel marketing solutions. Using a combination of software, AI and flexible human resourcing, you can develop a process that is the equivalent of an entire marketing team, able to pump out both quantity and quality of marketing touch points that will grow your customer base.

strategy & set up

We first create the strategy that the people and systems will implement.

  • Marketing Plans by Channel

  • Search Content Bibles

  • Social Content Planners

  • Trained Marketing LLMs for Brand Consistency

  • Digital Ad Account Set Up

  • Marketing Software

  • AI Platforms

freelancers & offshoring

We then identify the right overseas freelancers, onshore and offshore staff to deliver every month.

  • Video Freelancers

  • Graphic Design

  • Writers & Content

  • Scheduling and Posting

  • Marketing Workflows

  • SEOs

reporting, and oversight

Glitter Consulting can stay involved in a light-touch way to ensure the work is being delivered to a high standard.

  • ROI tracking

  • Data Analytics

  • Process refinement

  • Creative Oversight

  • WIPs and Project Management

Digital Marketing Tactics

These are the most effective marketing tactics for small to medium sized businesses.

  • We can set up reliable Google ads targeting your core products and services to increase your utilisation.

  • We can establish a full Google Shopping Ad set up to sell your products in an ecommerce capacity.

  • We can set up advertising on Meta platforms including Instagram and Facebook.

  • Advertise to professional B2B clients using Linkedin Advertising.

  • Establish a system of regular social organic posting about your business for brand awareness.

  • Automate outreach to potential B2B clients using Inmails - a highly effective strategy for B2B lead generation.

  • Nurture customers from discovery to purchase through email & SMS marketing that is automated and converts.

  • Ensure your website and services are discoverable by clients, and build out content that attracts new visitors.

  • Create whitepapers and specialist content making your business the go-to destination for information discovery.

  • Using Google My Business, Apple Maps and Bing Places to generate high intent customer traffic.

  • Integrate with booking apps and functionality in digital locations to increase your bookings.

  • Run offers and digital promotions to drive sales at seasonal moments during the year.

  • Improve conversion on your website with CRO and UX optimisation that enhances lead generation from existing traffic.

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